3 reasons to test drive a newsletter before the new year

Maybe you’ve thought about publishing a newsletter, but haven’t followed through because of time, money or other reasons. Maybe it’s even on your new year’s resolution list, much like losing 10 pounds is usually on mine.

Although the content may be similar, three big differences may lead you to use an email newsletter instead of, or in addition to, a blog:
1. your desire to push content to and build relationships with a targeted, interested group of people
2. your need to publish less frequently, often monthly instead of every day or so, as many bloggers feel pressured to do
3. reports on who opened the newsletter and who clicked the links, valuable intelligence for your sales and marketing efforts.

What’s more, subscribers are more likely to become emotionally attached to a newsletter, as research has confirmed.

If you’re already blogging, you can recycle content and send it to people who would prefer to receive more meaningful information less often, or who are more comfortable with email than RSS feeds, social media and other ways you promote your posts.

Like a blog, a newsletter can help you build your business by regularly showing your colleagues and prospects what an expert you are.

But don’t take my word for it. If you have the time and are comfortable with writing and simple technology, try a free do-it-yourself trial with constantcontact, mailchimp, myemma, icontact, aweber, bettermail or one of the many other email newsletter services that use simple, inexpensive templates.

If you need planning, writing, design or tech services or support, you can take a free, no-obligation test drive with me.

All you need to invest is a few hours thinking about your objectives and what you’d like to say in your first issue, talking to me on the telephone, reviewing what I’ve written and enjoying the praise from the people on your list.

After your first issue, I can put together a plan and a price that suits your time, budget and comfort levels.

What’s more, I can help you leverage your newsletter content through blogs, article directories, public speaking and many other ways.

Although I’ll help with the writing or editing, the newsletter will be in your voice and reflect your expertise.

If you and your audience are so complex or specialized that you need a writer or editor with experience in your area, I can match you up through my talent pool.

We’ll base your copy on what you’ve said in a telephone interview, shortening it, sometimes livening it up and avoiding the grammar mistakes that can make you look unprofessional.

I also know how to write subject lines, heads and preview panes that will lead people to open your email as soon as they see it in their inbox.

With the new year approaching, it’s a great time to start planning.

With a free trial or a test drive, this could well be the easiest resolution on your list. Start now and you can be ready to roll before you pop the cork on the champagne.

If you want to think about how you could become a better known expert through newsletters, download my free book on planning.

If you’re ready to talk, give me a call at (416) 690-0968. Or send me an email with a good time to call you at barb@stickycommunication.ca.

The test drive will be fun, like trying out a fast, luxury car.


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