May the force be with you

I was talking to a marketing friend Steve Semple about the benefits for people who buy the book I’m working on: All the writing they do at work will become easier and more effective. Simple and straightforward.

But what about the unexpected benefits? he asked.

Huh?

Steve talked about Star Wars, where Luke Skywalker gains the obvious benefits of rescuing the princess and defeating the villain.

The unexpected benefit, Steve pointed out, was learning about the “force,” the energy that binds the galaxy and bestows supernatural powers on those who harness it.

That got me thinking. What is the force for people who write? I don’t mean just the stars who create masterpieces, but writers like me who are good enough to earn a living or the people who write well enough to travel our cyber galaxy, the world wide web.

What are the supernatural powers we gain from harnessing the force?

The force lets me meet new people and build relationships outside of my neighbourhood, family, friends and other groups who dwell in my nook of the earth. It lets me express and spread thoughts and expertise for other people too.

Sometimes the force gives me supernatural powers to help people understand and respect each other. Occasionally I master the force so well I can reveal truths and touch hearts.

I guess the unexpected benefit I’d like to give people through this blog or my book is to introduce them to the force of writing. Very few of us will climb to artistic heights. But better writing can help us all understand each other a little better. That is a Jedi force.

However, we must be aware that, just like in Stars Wars, the force can be used for both good, as in bringing people together or raising awareness and funds for good causes, or bad, as in child pornography, jihadism, fraud and the other evils of the world wide web.

Fortunately, most of us harness the force of writing for good.

So tell me, fellow writers and world wide web travelers, how you do harness the force and what good does that do?

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