Who are you writing for?

What are your ideal reader’s pains and problems, passions and pastimes?

Does your ideal reader make decisions mainly with the heart, mind or both?

Never underestimate how smart your readers are.

Coming soon, the e-book Write like you talk—only better


Write like you talk

Write as I to you.

Apply what you enjoy in conversation to your writing.

Ask questions. Get excited. Interact.

More coming soon in the interactive e-book Write like you talk—only better. 3 steps to turn good talkers into great writers.

Don’t you wish writing were easier?

Teachers often tell their students to stop talking, but rarely to stop writing.

Writing like you talk is to formal corporate communication as business casual is to the three-piece suit.

Quick excerpts from the interactive e-book Write like you talk—only better. 3 steps to turn good talkers into great writers. Coming soon.

Let’s take a writing road trip

Writing is like a road trip, with maps and guides, the thrill of the open road, plus skill and confidence that improve with experience.

Revising is like taking the return trip again, even better because of your 20/20 hindsight.

More coming soon in the interactive e-book Write like you talk—only better. 3 steps to turn good talkers into great writers.

My 100th post and other trivia

This is my 100th post. To celebrate, I asked Wikipedia and Google to tell me more about 100. Here are 10, the square root of 100, bits of fun trivia I found.

100 is
1. a Leyland number (26 + 62 = 100)
2. the number of items on way too many lists
3. the number of tiles in a standard Scrabble set
4. the police telephone number in Greece, India and Israel, the ambulance and firefighter in Belgium and the operator in the United Kingdom
5. the HTTP status code indicating that the client should continue with the request
6. the number of episodes for a TV series to become viable for syndication
7. ١٠٠ in Arabic
8. 佰,百 as a Chinese numeral
9. one Dalmation pup missing
10. four years older than I can expect to live

Packing up to move to a grown-up blog site

This is almost as exciting as getting my first place. I’m finally psyching up to move to a self-hosted blog.

I’m moving this blog over to Sticky Communication, which will be revved up on a WordPress.org platform.

Thank you, WordPress.com, for letting me practice. But nearly 100 posts later, I’m on to bigger and better things.

As a long-time corporate writer, I was not fazed about the content creation part. But I’ve listened to so much confusing strategic advice.

Is it really all about quality content or should I do more to persuade Google and the other bots to love me? Is it not pushy to ask friends to Digg me? Is it really so important to include often-unrelated photos just to add a link? I’m still uncertain. That’s why I’m getting outside help.

I am thrilled by the freedom to stretch myself with a more conversational, creative style than I could get away with for clients and employers. And I am elated when people comment or I have a breakthrough stat day.

The trouble is the blog has taken a lot of time and not directly paid me any money–yet. But now I have edited some of my posts into a book called Write like you talk–only better, 3 steps to turn good talkers into great writers.

In addition to payments for the book, I’m planning to add another stream from related corporate training. What’s more, I dream about having enough page views to generate advertising revenue.

Just because I’m going to start making money doesn’t mean that I will get into those hard-sell manipulative tactics I loathe. After all, blogging should be about helping other people, in my case good talkers who want to become great writers so they can connect to more people.

People who fill needs don’t need to manipulate. They just need to get their name out.

I’m also excited about creating a reader community. The feedback will inspire new posts and new editions of the book, which buyers will automatically receive. Plus I like making new friends.

I wreak at design and techie stuff. So I’ve hired the talented cast at Rapport to help. I think too many bloggers try to do too much themselves. Another grown-up step.

I feel like I did more than 30 years ago, when I sat in my university dorm room, surrounded by suitcases and boxes.

I knew an exciting new chapter of my life was about to begin. I feel like that today too.

Learn about your customer’s subconscious: think of a close friend

This post has been rewritten and moved to. http://www.stickycommunication.ca/2010/11/imagine-what-makes-your-customers-tick/