The Dalai Lama would appreciate content marketing

I’ve been reading about content marketing at the same time as Becoming Enlightened by the Dalai Lama. This synchronized learning has me thinking that the Dalai Lama would like the concept of providing content, or knowledge, based on your audience’s interests, rather than pushing sales.


In fact, he might say that content marketers court better karma than advertisers who create materialistic needs and fan covetous impulses.


Here are some other concepts the Dalai Lama would probably appreciate:

  • Instead of sellers focusing on what they want potential customers to do, content marketers understand the interdependence of writer and reader.
  • Content marketers demonstrate compassion for their audience members by providing information they have sought out and care about, from their point of view.
  • Content marketers build relationships through patience, rather than the push for a quick sell.


As I recently heard a content marketing expert say: “Love is the killer app.” The Dalai Lama would enjoy the irony.