Let me entertain you

This post has been updated and moved to http://www.stickycommunication.ca/2010/09/direct-from-hollywood-3-ways-to-write-to-entertain/

Just write

This post has been revised and moved to http://www.stickycommunication.ca/2010/09/just-write/.

Write like you talk

Write as I to you.

Apply what you enjoy in conversation to your writing.

Ask questions. Get excited. Interact.

More coming soon in the interactive e-book Write like you talk—only better. 3 steps to turn good talkers into great writers.

Let’s take a writing road trip

Writing is like a road trip, with maps and guides, the thrill of the open road, plus skill and confidence that improve with experience.

Revising is like taking the return trip again, even better because of your 20/20 hindsight.

More coming soon in the interactive e-book Write like you talk—only better. 3 steps to turn good talkers into great writers.

Packing up to move to a grown-up blog site

This is almost as exciting as getting my first place. I’m finally psyching up to move to a self-hosted blog.

I’m moving this blog over to Sticky Communication, which will be revved up on a WordPress.org platform.

Thank you, WordPress.com, for letting me practice. But nearly 100 posts later, I’m on to bigger and better things.

As a long-time corporate writer, I was not fazed about the content creation part. But I’ve listened to so much confusing strategic advice.

Is it really all about quality content or should I do more to persuade Google and the other bots to love me? Is it not pushy to ask friends to Digg me? Is it really so important to include often-unrelated photos just to add a link? I’m still uncertain. That’s why I’m getting outside help.

I am thrilled by the freedom to stretch myself with a more conversational, creative style than I could get away with for clients and employers. And I am elated when people comment or I have a breakthrough stat day.

The trouble is the blog has taken a lot of time and not directly paid me any money–yet. But now I have edited some of my posts into a book called Write like you talk–only better, 3 steps to turn good talkers into great writers.

In addition to payments for the book, I’m planning to add another stream from related corporate training. What’s more, I dream about having enough page views to generate advertising revenue.

Just because I’m going to start making money doesn’t mean that I will get into those hard-sell manipulative tactics I loathe. After all, blogging should be about helping other people, in my case good talkers who want to become great writers so they can connect to more people.

People who fill needs don’t need to manipulate. They just need to get their name out.

I’m also excited about creating a reader community. The feedback will inspire new posts and new editions of the book, which buyers will automatically receive. Plus I like making new friends.

I wreak at design and techie stuff. So I’ve hired the talented cast at Rapport to help. I think too many bloggers try to do too much themselves. Another grown-up step.

I feel like I did more than 30 years ago, when I sat in my university dorm room, surrounded by suitcases and boxes.

I knew an exciting new chapter of my life was about to begin. I feel like that today too.

Learn about your customer’s subconscious: think of a close friend

This post has been rewritten and moved to. http://www.stickycommunication.ca/2010/11/imagine-what-makes-your-customers-tick/

Are bloggers revitalizing the old new journalism?

They almost got me. When I read Copyblogger this morning, I was sad to learn that Third Tribe was shutting down.

But as I read the amusing tale that followed, I realized it was an April Fool’s joke. I blame my slow uptake on my 14-year-old son, who did not play any jokes on me this year, so far anyways. Last year he rearranged my keyboard to say “APRIL FOOL” and wrote an embarrassing update on my Facebook page.

I enjoyed Sonia’s post. Some of the readers commented on the Hunter S. Thompson style. However, while the post was a joke, Thompson based his work on the truth.

Although he took daring liberties with the facts and drugs, Fear and Loathing and his other books were always somehow grounded in reality. That’s why this genre was called the new journalism.

No longer were reporters limited by objective perspectives and unflavored facts. Borrowing techniques from fiction, they could offer opinions and provide the details that enabled readers to feel part of the scene.

While the gonzo excesses may have been pruned, the new journalism has had a lasting impact on broadcast and print reporting. Bloggers too.

I think the new journalism was at its best with Truman Capote and In Cold Blood, a true story just as gripping as any novel I’ve ever read.

Another new journalism book I fondly remember is Tom Wolfe’s Radical Chic and Mau-Mauing the Flak Catcher. More social commentary and word play but less story telling.

Young bloggers who missed the original bluster of new journalism should check out these and other writers. Me, I’m going to dust off some pre-novelist Tom Wolfe to indulge in on this sunny long weekend. No fooling.