Are you sponge-worthy?

Remember the Seinfeld episode when Elaine decides to save her contraceptive sponges, which are being pulled from the  shelves, for the best guys. She called them sponge-worthy. The humour came in part from the awkward, pretentious sound of sponge-worthy.

Now social media gurus are adopting the term shareworthy. Without the hyphen, which implies it’s been around a while, as in trustworthy.

I was recently annoyed by the repeated use of shareworthy in an otherwise excellent webinar by Silverpop on applying social media to email newsletters. I even visited their blog post on the subject.

But why could they not have simply said “worth sharing?” Do you think they were trying to be funny?