Remember the Seinfeld episode when Elaine decides to save her contraceptive sponges, which are being pulled from the shelves, for the best guys. She called them sponge-worthy. The humour came in part from the awkward, pretentious sound of sponge-worthy.
Now social media gurus are adopting the term shareworthy. Without the hyphen, which implies it’s been around a while, as in trustworthy.
I was recently annoyed by the repeated use of shareworthy in an otherwise excellent webinar by Silverpop on applying social media to email newsletters. I even visited their blog post on the subject.
But why could they not have simply said “worth sharing?” Do you think they were trying to be funny?
Filed under: 1, Annoying | Tagged: content marketing, copy, effective communication, email communication, email marketing, shareworthy, social media, writers, writing | 1 Comment »